By Yelena Moroz AlpertOctober 7, 2026The pool cabana at this midcentury home in L.A. reimagined by interior designer Jamie Bush and architect William Hefner is outfitted with a suite of India Mahdavi rattan furniture for Ralph Pucci and a vintage games table and chairs.Photo: Stephen Kent JohnsonSave this storySave this storyAmazon Prime Day has arrived, but the “everything store” isn’t the only retailer unfurling deep discounts this week. This October Prime Day, some of the best competitor sales come from AD-favorite brands, including Article, Castlery, and Design Within Reach. All are offering exclusive promotions this week that rival other markdowns. This means you don’t need to wait until Black Friday to update your throw pillows or replace that sectional, and you can also save yourself from combing through countless lightning deals on Amazon.
It’s not often that you can snag coastal bedding from Serena & Lily for 70% off. You can also kick-start the cozy fall season with a plush throw blanket from Boll & Branch. Or nurture your desire for California minimalism with alpaca throws and pillow covers from Jenni Kayne, now 25% off during the brand’s Friends & Family event. Below, find even more perks on the table that a Prime membership can’t offer, including free white-glove delivery with a qualifying purchase from ABC Carpet & Home.
Just as Serena & Lily’s coastal aesthetic can powerfully conjure summer nights at the beach, its bedding to furniture can also appeal to the cozy time of year. In fact, my favorite flannel sheets are the Belvedere set. I am actually looking forward to cool temperatures, because they mean I can cocoon myself in this velveteen bedding. The word soft doesn’t do these sheets justice; I’d say that these are like fuzzy willow buds.
The 20% off everything Fall Design Event also includes brand favorites, such as the Baywood quilt, which features a hand-pick stitching pattern that enhances its tactile quality. It looks as if a doting granny spent weeks adding the white and sky blue thread. The underside is pure cotton and feels a bit more delicate, almost silky. To fully lean into cottagecore motifs, take note of the bobbin details in furniture pieces like the Cornwall console that’s now 20% off.
If you spend more than $2,500, you’ll get 25% off and free shipping. Plenty of bedding styles are discounted by 40%, and some even drop down to 70%.
Named the “Graphic & Grounded” pick in our guide to the best fine porcelain brands, we keep coming back to Villeroy & Boch because of its bold designs and quality craftsmanship. Some of our favorite statement pieces are the Art Deco-inspired dinnerware sets, like the La Boule, and serveware speckled with floral motifs. Tons of plates, drinkware, and other pieces are marked down up to 50% off during the brand's Host and Gather sale, so you can refresh your tablescape ahead of all of your holiday parties this season.
Canadian brand Article knows design, particularly the timeless Scandi-centric aesthetic. Shop AD editors and writers are no strangers to testing out Article furniture—everything from shelving and bedroom furniture to plush sofas—and stand behind how well the items hold up in their own homes. I’ve had a glass-top coffee table from Article for almost a decade, and it fits equally well in my historic Cleveland home as it did in a Floridian new build.
Article’s clearance event features up to 50% off hundreds of last-chance items, like the beautifully ribbed Avenla side table and the boucle-covered Nurmi bar stool.